Celebrating 10 years helping growers and exporters
In April 2026, UPM turns ten. A decade of building transparent paths from field to market: 24 trade missions, hundreds of containers exported, 5 research projects, and a community that changed how the agro industry does business.
Lia Bijnsdorp reflecting on
UPM – 10 Years:
What It Has Meant to Me
If I look back to 2015, it didn’t start as a company. It started as a question, and trust. A group of growers from Michoacán came to us and said:
“Can you help us reach the world?”
At that moment, we didn’t yet know the scale of what we were about to build. But we knew one thing: we would say yes.
What we’ve done
6
Countries Involved
5
Research Projects
24
Trade Missions
Who we are
Based in Rotterdam, with deep roots in Mexico's agro sector, Lia built UPM on a conviction that hasn't changed in ten years: the people who produce quality deserve the tools, knowledge, and connections to get it to the right market at the right price.
Services we specialize in
We work with growers and exporters who are serious about doing things right. Every service we offer is designed around one goal: giving you clarity on where you are, where you need to go, and how to get there.
Our alliances
